UI Designer / UI Artist with 10+ years of experience in the video game industry, specializing in UI/UX design, UI art, and in-engine implementation for mobile and live games. Proven track record of delivering scalable, consistent UI systems through close collaboration with UX, design, engineering, and production teams.
Work Experience
King
UI Designer (Candy Crush Saga)
12/2022 - Present
Stockholm, Sweden
- Designed and delivered UI for live game features from early UX exploration through production, release, and post-launch iteration.
- Collaborated closely with UX, game design, art, engineering, QA, and production to ensure features met product, technical, and quality requirements.
- Owned UI art direction and implementation, maintaining visual consistency, responsiveness, and performance across features.
- Implemented UI directly in the game engine, working with engineers to optimize layouts, flows, and overall player experience.
- Contributed to UI craft initiatives to raise visual quality and consistency across the game.
Big Immersive
Sr. UI Artist
09/2016 – 11/2022
Lahore, Pakistan
- Led UI design, wireframing, and prototyping across multiple projects, including video games, web, and mobile applications.
- Acted as a bridge between UI design and development teams, ensuring smooth implementation and technical feasibility.
- Integrated UI into Unity and Unreal Engine and contributed to 2D compositions, marketing assets, and rendering pipelines.
Galassia Studios
CG Artist
12/2015 – 08/2016
Lahore, Pakistan
- Designed UI for in-house mobile games and contributed to post-production and level design.
Regexsoft
CG Artist
11/2014 – 09/2015
Lahore, Pakistan
- Created UI, marketing artwork, and in-game 2D assets for mobile titles.
Ajwa Technologies
2D & 3D Artist
03/2014 – 08/2014
Lahore, Pakistan
- Designed UI and visual assets for mobile games and marketing content.
Skills
UI Design
UX Design
UI Art
Wirefaming
Prototyping
2D Art Assets
3D Assets Modeling
Texturing
Rendering
Post Production
HTML
CSS
Tools
Figma
Adobe Photoshop
Adobe Illustrator
Adobe After Effect
Adobe Premiere Pro
Unity Engine
Unreal Engine
Blender
Autodesk 3DS Max
Substance Painter
Marmoset Toolbag
Keyshot
Education
-
Bachelor of Electronics Engineering (2008-2012)
NUST School of Electrical Engineering and Computer Science
Islamabad, Pakistan
- UI/UX Design Specialization, California Institute of the Arts (Coursera, 2018)
- Web Design for Everybody, University of Michigan (Coursera, 2018)